Font
Primary font
With its clean, elegant lines, its friendly, open style, Effra is the typeface for our marketing and communications materials. Use it in big headlines or in small text — but not too small. Effra makes whatever we have to say easy to read. For headlines, use sentence case set in Effra light or regular. If you have a need for the Effra font family, contact the IT Help Desk.
Secondary font
If Effra is not available, use Verdana, which is a standard Microsoft-issued font. Verdana should be used for all electronic, online materials including email, Word, Excel, PowerPoint, and websites.
