Messaging strategy
These buildings blocks inform all aspects of our brand culture and are present in every piece of creative work we produce.
Brand architecture
BRAND PLATFORM
BRAND POSITIONING
MASS RETAIL PROMISE
CORE MESSAGING PLATFORM
KEY MESSAGING PILLARS
FOUNDATIONAL BRAND PILLARS
BRAND VOICE
BRAND TONE
WHAT POWER SHOULD BE
NRG GIVES YOU POWER WITH PERKS
WHEN CUSTOMERS HAVE THE POWER TO CHOOSE,
THEY GET MORE FROM THEIR ENERGY SERVICE.
YOU'VE GOT THE POWER
FRIENDLY
EMPOWERING
COMPELLING
SIMPLICITY
PERSONALIZED
EMPOWERING CONNECTIONS
CONVERSATIONAL
ENERGETIC
BRIGHT
ENRICHING
GENUINE
FUN
CONFIDENT
CONNECTED
BOLD