CONVERSATIONAL

NRG builds trust with readers by having a chat with them, not reciting a speech or taking them to court.

We’re asking folks to invite us into their homes, after all. Keep copy friendly, somewhat informal, and, above all, human.

ENERGETIC

We’re enthusiastic about what we do, and it shows. Our conversation flows with active voice.

We keep sentences and paragraphs short so readers are encouraged to stick around to the end.

BRIGHT

We’re 
energy 
and 
customer experience
experts.

Customers trust they can come to us for answers, and those answers won’t leave them with more questions.